{"id":2040,"date":"2016-11-10T07:53:32","date_gmt":"2016-11-10T07:53:32","guid":{"rendered":"https:\/\/educated.mn\/?p=2040"},"modified":"2021-05-29T06:11:09","modified_gmt":"2021-05-29T06:11:09","slug":"%d0%b4%d1%8d%d0%bb%d1%85%d0%b8%d0%b9%d0%bd-%d1%88%d0%b8%d0%bb%d0%b4%d1%8d%d0%b3-%d0%bd%d0%be%d0%bc%d1%8b%d0%bd-%d1%85%d1%83%d1%80%d0%b0%d0%b0%d0%bd%d0%b3%d1%83%d0%b9-%d1%86%d1%83%d0%b2%d1%80%d0%b0-2","status":"publish","type":"post","link":"https:\/\/educated.mn\/en\/%d0%b4%d1%8d%d0%bb%d1%85%d0%b8%d0%b9%d0%bd-%d1%88%d0%b8%d0%bb%d0%b4%d1%8d%d0%b3-%d0%bd%d0%be%d0%bc%d1%8b%d0%bd-%d1%85%d1%83%d1%80%d0%b0%d0%b0%d0%bd%d0%b3%d1%83%d0%b9-%d1%86%d1%83%d0%b2%d1%80%d0%b0-2\/","title":{"rendered":"\u0414\u042d\u041b\u0425\u0418\u0419\u041d \u0428\u0418\u041b\u0414\u042d\u0413 \u041d\u041e\u041c\u042b\u041d \u0425\u0423\u0420\u0410\u0410\u041d\u0413\u0423\u0419 \u0426\u0423\u0412\u0420\u0410\u041b \u21161 \u201cBLUE OCEAN STRATEGY\u201d"},"content":{"rendered":"<p>\u0414\u044d\u043b\u0445\u0438\u0439\u043d \u0431\u0438\u0437\u043d\u0435\u0441\u0438\u0439\u043d \u0445\u0430\u043c\u0433\u0438\u0439\u043d \u0448\u0438\u043b\u0434\u044d\u0433 \u0441\u0443\u0440\u0433\u0443\u0443\u043b\u0438\u0443\u0434\u044b\u043d \u043d\u044d\u0433 \u0424\u0440\u0430\u043d\u0446 \u0443\u043b\u0441\u0430\u0430\u0441 \u04af\u04af\u0441\u044d\u043b\u0442\u044d\u0439 INSEAD &#8211; \u044b\u043d \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440\u0443\u0443\u0434\u044b\u043d 20 \u0433\u0430\u0440\u0430\u043d \u0436\u0438\u043b\u0438\u0439\u043d \u0441\u0443\u0434\u0430\u043b\u0433\u0430\u0430, \u0448\u0438\u043d\u0436\u0438\u043b\u0433\u044d\u044d\u043d\u0438\u0439 \u0434\u04af\u043d\u0434 \u0431\u04af\u0442\u0441\u044d\u043d<span style=\"color: #ff6600;\">\u00a0<strong>\u201cBlue Ocean Strategy\u201d<\/strong><\/span>\u00a0\u0431\u0443\u044e\u0443<span style=\"color: #ff6600;\">\u00a0<strong>\u201c\u0425\u04e9\u0445 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\u0431\u043e\u043b\u043e\u0432\u0441\u0440\u0443\u0443\u043b\u0430\u043d, \u0445\u044d\u0440\u044d\u0433\u0436\u04af\u04af\u043b\u044d\u0445\u044d\u0434 \u0442\u0443\u0441 \u0431\u043e\u043b\u043e\u0445 \u0430\u0440\u0433\u0430\u0447\u043b\u0430\u043b\u0443\u0443\u0434\u044b\u0433 \u0442\u0430\u043d\u0438\u043b\u0446\u0443\u0443\u043b\u0430\u043d, \u0442\u0430\u0439\u043b\u0431\u0430\u0440\u043b\u0430\u0441\u043d\u0430\u0430\u0440\u0430\u0430 \u0433\u043e\u043b \u0434\u0430\u0432\u0443\u0443 \u0442\u0430\u043b\u0442\u0430\u0439. \u0418\u0439\u043c\u0434 \u043d\u043e\u043c\u044b\u043d \u0437\u043e\u0445\u0438\u043e\u0433\u0447\u0438\u0434 \u044d\u0434\u0433\u044d\u044d\u0440 \u0430\u0440\u0433\u0430\u0447\u043b\u0430\u043b\u0443\u0443\u0434\u044b\u0433 \u04e9\u04e9\u0440\u0441\u0434\u0438\u0439\u043d<span style=\"color: #00ccff;\">\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.blueoceanstrategy.com\/\">www.blueoceanstrategy.com<\/a><\/span><\/span>\u00a0\u0445\u0443\u0443\u0434\u0441\u0430\u043d\u0434 \u0442\u0430\u043d\u0438\u043b\u0446\u0443\u0443\u043b\u0441\u043d\u044b \u0434\u0430\u0433\u0443\u0443 \u043d\u043e\u043c\u044b\u043d \u0433\u043e\u043b \u0441\u0430\u043d\u0430\u0430\u043d\u0443\u0443\u0434\u044b\u0433 \u0445\u0443\u0440\u0430\u0430\u043d\u0433\u0443\u0439\u043b\u0430\u043d \u0445\u04af\u0440\u0433\u044d\u0435.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>1. \u0426\u0443\u0441\u0430\u043d \u0443\u043b\u0430\u0430\u043d \u0434\u0430\u043b\u0430\u0439 \u0431\u0430 \u041d\u043e\u043c\u0438\u043d \u0445\u04e9\u0445 \u0434\u0430\u043b\u0430\u0439<\/strong><\/span><br \/>\n\u0411\u0438\u0434\u043d\u0438\u0439 \u0430\u043c\u044c\u0434\u0430\u0440\u0447 \u0431\u0443\u0439 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0438\u0441\u0442 \u043d\u0438\u0439\u0433\u044d\u043c\u0434 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#ff6600;\"><strong>CirqueDuSoleil<\/strong><\/span>\u00a0\u044d\u043d\u0442\u0435\u0440\u0442\u0430\u0439\u043c\u044d\u043d\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u044e\u043c. \u0422\u044d\u0434 1980-\u0430\u0430\u0434 \u043e\u043d\u0434 \u0430\u043b\u0438\u0430\u043b\u0430\u0433\u0447, \u0430\u043c\u044c\u0442\u0434\u044b\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440 \u0437\u044d\u0440\u044d\u0433 \u0443\u043b\u0438\u0433 \u0431\u043e\u043b\u0441\u043e\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u04af\u04af\u0434\u044d\u044d\u0441 \u0445\u044d\u0442\u0440\u044d\u0445\u044d\u044d \u0431\u043e\u043b\u044c\u0436 \u04af\u0437\u044d\u0433\u0447\u0434\u044d\u044d \u0431\u0443\u0441\u0430\u0434 \u0442\u04e9\u0440\u043b\u0438\u0439\u043d \u044d\u043d\u0442\u0435\u0440\u0442\u0430\u0439\u043c\u044d\u043d\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u04af\u04af\u0434\u044d\u0434 \u0430\u043b\u0434\u0430\u0436 \u0431\u0430\u0439\u0441\u0430\u043d \u0446\u0438\u0440\u043a\u0438\u0439\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u04af\u04af\u0434\u0438\u0439\u0433 \u0446\u043e\u043e \u0448\u0438\u043d\u044d, \u04af\u0437\u044d\u0433\u0447\u0434\u0438\u0439\u0433 \u0431\u0430\u0439\u043b\u0434\u0430\u043d \u0434\u0430\u0433\u0443\u0443\u043b\u0436, \u0430\u043b\u043c\u0430\u0439\u0440\u0443\u0443\u043b\u0441\u0430\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u04af\u04af\u0434\u044d\u044d\u0440 \u0441\u043e\u043b\u044c\u0436, \u044d\u043d\u0442\u0435\u0440\u0442\u0430\u0439\u043c\u044d\u043d\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0442 \u0443\u0440\u044c\u0434 \u04e9\u043c\u043d\u04e9 \u04af\u0437\u044d\u0433\u0434\u044d\u044d\u0433\u04af\u0439 \u0448\u0438\u043d\u044d \u0443\u0440\u0441\u0433\u0430\u043b\u044b\u0433 \u0431\u0438\u0439 \u0431\u043e\u043b\u0433\u043e\u0441\u043e\u043d. \u0422\u04af\u04af\u0433\u044d\u044d\u0440 \u0437\u043e\u0433\u0441\u043e\u0445\u0433\u04af\u0439 \u0442\u044d\u0434 \u0430\u043b\u044c \u0447 \u04af\u0435\u0438\u0439\u043d \u04af\u0437\u044d\u0433\u0447\u0434\u0438\u0439\u043d \u0441\u043e\u043d\u0438\u0440\u0445\u043b\u044b\u0433 \u0442\u0430\u0442\u0430\u0445\u044b\u043d \u0442\u0443\u043b\u0434 \u043e\u0434\u043e\u043e \u0447 \u04af\u0437\u0432\u044d\u0440\u04af\u04af\u0434\u044d\u044d \u0448\u0438\u043d\u044d\u0447\u0438\u043b\u0436, \u0442\u0430\u0439\u0437 \u0437\u0430\u0441\u0430\u043b\u0442\u0430\u0430 \u0443\u0440\u044c\u0434 \u0443\u0440\u044c\u0434\u0430\u0430\u0441 \u0438\u043b\u04af\u04af \u0441\u0430\u0439\u0436\u0440\u0443\u0443\u043b\u0441\u0430\u0430\u0440 \u0431\u0430\u0439\u043d\u0430.<br \/>\n<span style=\"color: #ff6600;\"><strong>2. \u0414\u04e9\u0440\u0432\u04e9\u043d \u04af\u0439\u043b\u0434\u044d\u043b\u0442 \u0448\u0438\u043d\u0436\u0438\u043b\u0433\u044d\u044d<\/strong><\/span><br \/>\n\u0410\u043b\u0438\u0432\u0430\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0438\u0439\u0433 \u0448\u0438\u043d\u044d\u044d\u0440 \u044d\u0445\u043b\u04af\u04af\u043b\u044d\u0445 \u044e\u043c\u0443\u0443 \u043e\u0440\u0448\u0438\u043d \u0431\u0443\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0438\u0439\u0433 \u04e9\u0440\u0433\u04e9\u0436\u04af\u04af\u043b\u044d\u0445, \u0437\u043e\u0433\u0441\u043e\u043d\u0433\u0438 \u0431\u0430\u0439\u0434\u043b\u0430\u0430\u0441 \u043d\u044c \u0433\u0430\u0440\u0433\u0430\u0445\u044b\u043d \u0442\u0443\u043b\u0434 \u0431\u0438\u0437\u043d\u0435\u0441 \u044d\u0440\u0445\u043b\u044d\u0433\u0447\u0438\u0434 \u0434\u0430\u0440\u0430\u0430\u0445 \u0434\u04e9\u0440\u0432\u04e9\u043d \u04af\u0439\u043b\u0434\u044d\u043b \u0431\u0443\u044e\u0443 \u0430\u0441\u0443\u0443\u043b\u0442\u044b\u043d \u0434\u0430\u0433\u0443\u0443 \u04e9\u04e9\u0440\u0438\u0439\u043d \u0431\u0438\u0437\u043d\u0435\u0441\u0442\u044d\u044d \u0434\u04af\u043d \u0448\u0438\u043d\u0436\u0438\u043b\u0433\u044d\u044d \u0445\u0438\u0439\u0436, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044d \u0442\u043e\u0434\u043e\u0440\u0445\u043e\u0439\u043b\u043e\u0445 \u044e\u043c\u0443\u0443 \u0448\u0438\u043d\u044d\u0447\u043b\u044d\u0445 \u0437\u0430\u043c\u0430\u0430\u0440 \u0448\u0438\u043d\u044d \u04af\u043d\u044d \u0446\u044d\u043d\u0438\u0439\u0433 \u0445\u044d\u0440\u044d\u0433\u043b\u044d\u0433\u0447\u0434\u044d\u0434 \u0441\u0430\u043d\u0430\u043b \u0431\u043e\u043b\u0433\u043e\u0445 \u0445\u044d\u0440\u044d\u0433\u0442\u044d\u0439.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2043\" src=\"https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean2.jpg\" alt=\"\" width=\"900\" height=\"576\" srcset=\"https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean2.jpg 900w, https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean2-300x192.jpg 300w, https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean2-768x492.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u042d\u0434\u0433\u044d\u044d\u0440 \u0434\u04e9\u0440\u0432\u04e9\u043d \u04af\u0439\u043b\u0434\u043b\u0438\u0439\u0433 \u0433\u04af\u0439\u0446\u044d\u0442\u0433\u044d\u0445\u0438\u0439\u043d \u0442\u0443\u043b\u0434 \u0442\u0430 \u04e9\u04e9\u0440\u0442\u04e9\u04e9 \u0442\u0430\u0432\u0438\u0445 \u0430\u0441\u0443\u0443\u043b\u0442\u0443\u0443\u0434:<\/p>\n<p>1. \u042e\u0443\u0433 \u0431\u0438\u0437\u043d\u0435\u0441 \u044d\u0440\u0445\u043b\u044d\u0445 \u0441\u0430\u043b\u0431\u0430\u0440\u044b\u043d\u0445\u0430\u0430 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0434\u0443\u043d\u0434\u0436\u0430\u0430\u0441\u00a0\u0445\u0430\u043c\u0430\u0430\u0433\u04af\u0439 \u0438\u043b\u04af\u04af\u00a0\u0431\u0430\u0439\u043b\u0433\u0430\u0445 \u0432\u044d?<br \/>\n2. \u0411\u0438\u0437\u043d\u0435\u0441 \u044d\u0440\u0445\u043b\u044d\u0445 \u0441\u0430\u043b\u0431\u0430\u0440\u0442 \u0447\u0438\u043d\u044c \u0443\u0440\u044c\u0434 \u043d\u044c \u0445\u044d\u0440\u044d\u0433\u043b\u044d\u0433\u0447\u0434\u044d\u0434 \u0441\u0430\u043d\u0430\u043b \u0431\u043e\u043b\u0433\u043e\u0436 \u0431\u0430\u0439\u0433\u0430\u0430\u0433\u04af\u0439 \u044e\u0443\u0433\u00a0\u0448\u0438\u043d\u044d\u044d\u0440 \u0431\u0438\u0439 \u0431\u043e\u043b\u0433\u043e\u0445\u00a0\u0445\u044d\u0440\u044d\u0433\u0442\u044d\u0439 \u0432\u044d?<br \/>\n3. \u042e\u0443\u0433 \u0431\u0438\u0437\u043d\u0435\u0441 \u044d\u0440\u0445\u043b\u044d\u0445 \u0441\u0430\u043b\u0431\u0430\u0440\u044b\u043d\u0445\u0430\u0430 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0434\u0443\u043d\u0434\u0436\u0430\u0430\u0441\u00a0\u0445\u0430\u043c\u0430\u0430\u0433\u04af\u0439 \u0431\u0430\u0433\u0430\u00a0\u0431\u0430\u0439\u043b\u0433\u0430\u0445 \u0432\u044d?<br \/>\n4. \u0411\u0438\u0437\u043d\u0435\u0441 \u044d\u0440\u0445\u043b\u044d\u0445 \u0441\u0430\u043b\u0431\u0430\u0440\u0442 \u0447\u0438\u043d\u044c \u04e9\u0440\u0441\u04e9\u043b\u0434\u04e9\u04e9\u043d\u0438\u0439\u0433 \u0445\u0430\u043c\u0433\u0438\u0439\u043d \u0438\u0445 \u04e9\u0434\u04e9\u04e9\u0434\u04e9\u0433\u00a0\u044e\u0443\u0433 \u0445\u0430\u0441\u0430\u0445\u00a0\u0445\u044d\u0440\u044d\u0433\u0442\u044d\u0439 \u0432\u044d?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2044\" src=\"https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean3.jpg\" alt=\"\" width=\"900\" height=\"576\" srcset=\"https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean3.jpg 900w, https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean3-300x192.jpg 300w, https:\/\/educated.mn\/wp-content\/uploads\/2021\/03\/blue_ocean3-768x492.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u0422\u0443\u0445\u0430\u0439\u043b\u0431\u0430\u043b \u0434\u044d\u044d\u0440 \u0434\u0443\u0440\u0434\u0441\u0430\u043d\u00a0<strong><span style=\"color: #ff6600;\">CirqueDeSoleil<\/span>\u00a0<\/strong>\u0434\u044d\u044d\u0440 \u0445\u0438\u0439\u0433\u0434\u0441\u044d\u043d\u00a0\u0434\u04e9\u0440\u0432\u04e9\u043d \u04af\u0439\u043b\u0434\u044d\u043b\u0442 \u0448\u0438\u043d\u0436\u0438\u043b\u0433\u044d\u044d\u043d\u0438\u0439 \u04af\u0440 \u0434\u04af\u043d \u0434\u0430\u0440\u0430\u0430\u0445 \u0431\u0430\u0439\u0434\u0430\u043b\u0442\u0430\u0439 \u0431\u0430\u0439\u043d\u0430:<br \/>\n1. \u0422\u044d\u0434 \u0443\u043b\u0430\u043c\u0436\u043b\u0430\u043b\u0442 \u0446\u0438\u0440\u043a\u0438\u0439\u043d \u0448\u043e\u0443\u043d\u0443\u0443\u0434 \u0431\u043e\u043b\u0434\u043e\u0433 \u0434\u0443\u043d\u0434\u0430\u0436 \u0433\u0430\u0437\u0440\u0443\u0443\u0434\u0430\u0430\u0441\u00a0\u0445\u0430\u043c\u0430\u0430\u0433\u04af\u0439 \u0438\u043b\u04af\u04af\u00a0\u0431\u0430\u0433\u0442\u0430\u0430\u043c\u0436\u0442\u0430\u0439, \u04af\u0437\u044d\u043c\u0436\u0442\u044d\u0439, \u0442\u0430\u043d\u0441\u0430\u0433 \u0433\u0430\u0437\u0440\u0443\u0443\u0434\u0430\u0434 \u0448\u043e\u0443\u0433\u0430\u0430 \u0437\u043e\u0445\u0438\u043e\u043d \u0431\u0430\u0439\u0433\u0443\u0443\u043b\u0430\u0445 \u0431\u043e\u043b\u0441\u043e\u043d.<br \/>\n2. \u0422\u044d\u0434 \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u0438\u0439\u043d \u0448\u0438\u043d\u044d \u0441\u044d\u0434\u0432\u04af\u04af\u0434, \u0445\u044d\u0434 \u0445\u044d\u0434\u044d\u043d \u0442\u0430\u0432\u0438\u043b\u0442\u0443\u0443\u0434, \u0441\u0430\u0439\u0436\u0440\u0443\u0443\u043b\u0441\u0430\u043d \u043e\u0440\u0447\u0438\u043d, \u0445\u04e9\u0433\u0436\u0438\u043c \u0431\u04af\u0436\u0433\u0438\u0439\u043d \u0433\u0430\u0439\u0445\u0430\u043c \u0442\u043e\u0433\u043b\u043e\u043b\u0442\u0443\u0443\u0434\u044b\u0433\u00a0\u0448\u0438\u043d\u044d\u044d\u0440 \u0431\u0438\u0439 \u0431\u043e\u043b\u0433\u043e\u0441\u043e\u043d.<br \/>\n3. \u0422\u044d\u0434 \u04e9\u04e9\u0440\u0441\u0434\u0438\u0439\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u04af\u04af\u0434\u0434\u044d\u044d \u0445\u043e\u0448\u0438\u043d \u0448\u043e\u0433, \u0430\u044e\u0443\u043b\u0442\u0430\u0439 \u044e\u043c\u0443\u0443 \u0430\u043c\u044c \u04e9\u0440\u0441\u0441\u04e9\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u04af\u04af\u0434\u0438\u0439\u0433 \u0443\u043b\u0430\u043c\u0436\u043b\u0430\u043b\u0442 \u0446\u0438\u0440\u043a\u0438\u0439\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u04af\u04af\u0434\u044d\u044d\u0441\u00a0\u0445\u0430\u043c\u0430\u0430\u0433\u04af\u0439 \u0431\u0430\u0433\u0430\u00a0\u0445\u044d\u043c\u0436\u044d\u044d\u043d\u0434 \u043e\u0440\u0443\u0443\u043b\u0441\u0430\u043d.<br \/>\n4. \u0422\u044d\u0434 \u0441\u0430\u043b\u0431\u0430\u0440\u0442\u0430\u0430 \u043b \u043e\u0434 \u0433\u044d\u0433\u0434\u0434\u044d\u0433 \u0436\u04af\u0436\u0438\u0433\u0447\u0438\u0434, \u043c\u0430\u043b\u043b\u0430\u0445\u0430\u0434 \u04af\u043d\u044d\u0442\u044d\u0439 \u0430\u043c\u044c\u0442\u0434\u044b\u043d \u04af\u0437\u04af\u04af\u043b\u0431\u044d\u0440\u04af\u04af\u0434, \u0442\u043e\u0433\u043b\u043e\u043b\u0442\u044b\u043d \u0434\u0443\u043d\u0434\u0443\u0443\u0440 \u04af\u0437\u044d\u0433\u0447\u0434\u044d\u0434 \u0443\u043d\u0434\u0430\u0430, \u0430\u043c\u0442\u0442\u0430\u043d \u0437\u0430\u0440\u0430\u0445, \u0442\u043e\u0433\u043b\u043e\u043b\u0442\u044b\u043d \u0445\u044d\u0434 \u0445\u044d\u0434\u044d\u043d \u0433\u0430\u0437\u0430\u0440\u0442\u0430\u0439 \u0431\u0430\u0439\u0445 \u0437\u044d\u0440\u044d\u0433 \u0443\u043b\u0430\u043c\u0436\u043b\u0430\u043b\u0442 \u0446\u0438\u0440\u043a\u0442 \u0442\u043e\u0433\u0442\u0441\u043e\u043d \u0446\u04e9\u04e9\u043d\u0433\u04af\u0439 \u0436\u0430\u044f\u0433\u0443\u0443\u0434\u044b\u0433\u00a0\u0445\u0430\u0441\u0441\u0430\u043d.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u201c\u0425\u04e9\u0445 \u0434\u0430\u043b\u0430\u0439\u043d \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u201d<\/strong>\u00a0<\/span>\u043d\u043e\u043c\u044b\u043d \u0445\u0443\u0440\u0430\u0430\u043d\u0433\u0443\u0439 \u0431\u043e\u043b\u043e\u043d \u0434\u0430\u0440\u0430\u0430 \u0434\u0430\u0440\u0430\u0430\u0433\u0438\u0439\u043d\u00a0&#8220;\u0434\u044d\u043b\u0445\u0438\u0439\u043d \u0448\u0438\u043b\u0434\u044d\u0433 \u043d\u043e\u043c\u044b\u043d \u0445\u0443\u0440\u0430\u0430\u043d\u0433\u0443\u0439&#8221; \u0446\u0443\u0432\u0440\u0430\u043b\u044b\u043d \u043c\u0430\u0430\u043d\u044c \u0431\u0438\u0447\u0432\u044d\u0440 \u043d\u0438\u0439\u0442\u043b\u044d\u0433\u0434\u043c\u044d\u0433\u0446 \u0430\u043b\u0434\u0430\u043b\u0433\u04af\u0439 \u0443\u043d\u0448\u0438\u0445\u044b\u0433 \u0445\u04af\u0441\u0432\u044d\u043b \u043c\u0430\u043d\u0430\u0439 \u0441\u0430\u0439\u0442\u044b\u043d \u043c\u044d\u0434\u044d\u044d\u043b\u044d\u043b \u0430\u0432\u0430\u0445 \u0445\u044d\u0441\u044d\u0433\u0442 \u0446\u0430\u0445\u0438\u043c \u0445\u0430\u044f\u0433\u0430\u0430 \u0431\u04af\u0440\u0442\u0433\u04af\u04af\u043b\u044d\u044d\u0440\u044d\u0439!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0414\u044d\u043b\u0445\u0438\u0439\u043d \u0431\u0438\u0437\u043d\u0435\u0441\u0438\u0439\u043d \u0445\u0430\u043c\u0433\u0438\u0439\u043d \u0448\u0438\u043b\u0434\u044d\u0433 \u0441\u0443\u0440\u0433\u0443\u0443\u043b\u0438\u0443\u0434\u044b\u043d \u043d\u044d\u0433 \u0424\u0440\u0430\u043d\u0446 \u0443\u043b\u0441\u0430\u0430\u0441 \u04af\u04af\u0441\u044d\u043b\u0442\u044d\u0439 INSEAD &#8211; \u044b\u043d \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440\u0443\u0443\u0434\u044b\u043d 20 \u0433\u0430\u0440\u0430\u043d \u0436\u0438\u043b\u0438\u0439\u043d \u0441\u0443\u0434\u0430\u043b\u0433\u0430\u0430, \u0448\u0438\u043d\u0436\u0438\u043b\u0433\u044d\u044d\u043d\u0438\u0439 \u0434\u04af\u043d\u0434 \u0431\u04af\u0442\u0441\u044d\u043d\u00a0\u201cBlue Ocean Strategy\u201d\u00a0\u0431\u0443\u044e\u0443\u00a0\u201c\u0425\u04e9\u0445 \u0434\u0430\u043b\u0430\u0439\u043d \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u201d\u00a0\u043d\u043e\u043c\u044b\u043d \u0445\u0443\u0440\u0430\u0430\u043d\u0433\u0443\u0439\u0433 \u0442\u0430 \u0431\u04af\u0445\u044d\u043d\u0434 \u0445\u04af\u0440\u0433\u044d\u0435. \u041e\u043b\u043e\u043d \u043e\u0440\u043e\u043d\u0434 \u0445\u0430\u043c\u0433\u0438\u0439\u043d \u043e\u043b\u043e\u043d \u0445\u0443\u0432\u044c \u0431\u043e\u0440\u043b\u043e\u0433\u0434\u0441\u043e\u043d \u0448\u0438\u043b\u0434\u044d\u0433 \u043d\u043e\u043c\u044b\u043d \u0436\u0430\u0433\u0441\u0430\u0430\u043b\u0442\u0430\u043d\u0434 \u0442\u044d\u0440\u0433\u04af\u04af\u043b\u0441\u044d\u043d \u044d\u043d\u044d\u0445\u04af\u04af \u043d\u043e\u043c\u044b\u0433 \u0433\u0430\u043d\u0446\u0445\u0430\u043d \u0443\u0434\u0430\u0430\u0433\u0438\u0439\u043d \u0445\u0443\u0440\u0430\u0430\u043d\u0433\u0443\u0439 \u0431\u0438\u0447\u0432\u044d\u0440\u044d\u044d\u0440 \u0445\u04af\u0440\u0433\u044d\u0445\u044d\u0434 \u0445\u044d\u0442\u044d\u0440\u0445\u0438\u0439 \u0436\u0443\u043b\u0434\u0430\u0445 \u0443\u0447\u0438\u0440 \u0445\u044d\u0434 \u0445\u044d\u0434\u044d\u043d \u0446\u0443\u0432\u0440\u0430\u043b \u0431\u043e\u043b\u0433\u043e\u043d \u0445\u04af\u0440\u0433\u044d\u0445\u044d\u044d\u0440 \u0431\u043e\u043b\u043b\u043e\u043e. \u042d\u043d\u044d\u0445\u04af\u04af [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[53,55,54],"tags":[],"class_list":["post-2040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-53","category-55","category-54"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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